Tag Archives: UX

Mobile Marketing Predictions for 2015

Shopping with mobile
We have seen some amazing breakthroughs and innovations in the mobile space during 2014. Brands have embraced the power of beacons in campaigns, ads have become more relevant, and ApplePay could potentially revolutionize mobile payments. Businesses are beginning to understand how mobile marketing and tactics can increase sales and build a better relationship with their customers. So what can we expect to see in 2015?

Mobile payments

ApplePay could make mobile payments mainstream. Brands and apps, especially those that are retail-focused, can now make the user experience even more seamless. Eighty-six percent of shoppers use their smartphone to compare prices and browse sales. Connecting these with the ability to make a purchase without entering credit card information, or by just using their phone in store, will make an easier and faster shopping experience, in store and online.

More Location Based Marketing

Major retailers like Lord & Taylor and Walgreen’s have rolled out major pilot programs to test the effectiveness of using iBeacons for in-store marketing. In 2015, expect to see more brands using iBeacons, geofencing and push notifications to engage with customers and create innovative campaigns. About half of consumers say they are open to sharing their location and information in order to join a rewards program.

Better Content & UX

With the ability to use location and big data to better understand users and customers, expect to see better content and more intelligent UX.  Advertisers, marketers and publishers recognize the effectiveness of delivering more relevant content using these tools, and are using new methods to understand how to connect better. Expect apps, ads and content to become more engaging and relevant.

What trends would you like to see in 2015?

3 Principles for Great UX

city street design
Whether you are designing an app, a social campaign or a mobile website, great design makes a big difference in downloads and engagement. With great UX and UI, users will go where you want them to, stay within an app or on a website longer, and visit the app or website more frequently. You could have great content and deals but if your users and customers can’t find it, you won’t see the results you want. Stick to these three principles when developing a seamless user experience.  (more…)