With Black Friday only a week away the holiday shopping madness will soon commence. Shopping this holiday season is projected to reach $72.4 billion! That’s $10 billion more than last year’s spending. For brands prepping their marketing and advertising, mobile and digital continue to play a huge role in influencing shopping and purchasing decisions. Check out these stats from Yahoo:
- Half of holiday sales will be influenced by digital interactions
- 84 percent of shoppers use digital tools before or while shopping, and convert at a 40 percent higher rate
- 101.7 million US consumers will purchase on their mobile devices
- 86 percent of retailers expect their 2014 online holiday sales to increase
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