Mobile advertising
is growing five times faster than desktop internet marketing and the reasons are simple. Consumers spend the majority of their time looking at their phones and use their smartphones for everything from communicating to finding the next deal to research and games. No matter your business, mobile marketing is something to consider. If you’re ready to make the leap, these are some best practices to consider when developing your mobile marketing or advertising campaign.
Relevance
Mobile marketing is all about relevance. Define your audience and figure out what they want. For example, Millennials are constantly looking for the best deals and coupons.
Personal
Make your messaging personal — don’t just use a generic message. The power of mobile and big data is that you can identify locations and interests. Use this to your advantage.
Simplify
Mobile screens are small so keep your design simple and intuitive. The easier to launch and navigate your app, Passbook or website, the more likely consumers will use it and return.
Location
Forty percent of searches on mobile are local. With the power of NFC, iBeacons and geofencing, you can use location to send hypercontextual and personalized messages. With iBeacons, you can send two different notifications when a customer walks into a store and when they approach the sale rack.
Social
As if we had to say it — be social! Make it easy for consumers to both follow your brand on social media and share with their networks. Automate fun, personalized messages that will increase engagement with your brand.
What is the best mobile marketing campaign you’ve seen?