3 Principles for Great UX

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Whether you are designing an app, a social campaign or a mobile website, great design makes a big difference in downloads and engagement. With great UX and UI, users will go where you want them to, stay within an app or on a website longer, and visit the app or website more frequently. You could have great content and deals but if your users and customers can’t find it, you won’t see the results you want. Stick to these three principles when developing a seamless user experience. 

Keep things simple and clear. Users don’t want to figure out what to do. Make preferred actions visible and easy to find on your website or app. When using copy, use headlines or different fonts and weights to make certain sentences stand out. Users will usually only browse, not fully read your content, in order to find what they want as quick as possible.

UX should be intuitive. Swiping through an app or website should be easy and make sense. For example, the menu bar should be easy to find and navigate. It’s easier for a user to simply scroll down through different sections than have to tap and navigate through different pages. When designing an app, a tutorial for new users is a good way to point out different functionalities.

Good UX is a continual experience. Scratch that. Great UX is a continual experience. The entire process from a user opening an app or mobile website, finding what they need and leaving the app should be easy, fluid and intuitive. Transitions should add to the UX in a way that makes sense and helps a user understand the intentions of an app or website.

In order to achieve great UX, always ask for feedback and conduct A/B testing. Achieving UX is a process of understanding your users and delivering what they want in the easiest possible way.

What UX principles do you live by?