At Tacitfy we make mobile marketing simple. Connecting traditional marketing materials like posters and flyers with mobile can create highly engaging campaigns and drive results for brands. By allowing users to interact with mobile apps or webpages, your brand can provide more information and relevant content. Having well-designed physical materials, apps and websites with content that is engaging and relevant to your users are key factors to a successful mobile marketing campaign.
We worked with Capital Training Institute (CTI) to build a mobile marketing campaign for the South Sydney Rabbitoh’s members weekend campaign. CTI is a Registered Training Organization (RTO) and the official membership partner of the South Sydney Rabbitohs national rugby team. Their goals were to increase brand recognition, direct users to enter the Grand Final VIP ticket competition and encourage user generated content on social media with the hashtag #trainlikesam in reference to the Rabbitoh’s team captain.
To engage fans and drive them to the Grand Final ticket draw, we created custom Sharetapes that were handed out during Australia’s popular “The Footy Show” and printed Sam Burgess face masks equipped with QR codes to be distributed on game day. The QR codes (and banner advertisements) drove users to a special microsite where fans could enter the competition, stream a customer Spotify playlist and view more information on CTI.
The microsite received over 1,000 unique visitors and hundreds of entries for the Grand Final ticket draw. The hashtag #trainlikesam trended at number five on Twitter and was tagged on more than 430 posts on Instagram. By combining traditional marketing materials with mobile we were able to drive more user engagement and brand recognition for CTI and the South Sydney Robbitohs.
From lyrics that perfectly describe a feeling to a song that brings you back to a moment in time, mixtapes are one of the most classic and unique gifts to share with friends, family or a significant other. But who has cassette or CD players anymore?
At Tactify, we created Sharetapes–a throwback to the classic mixtape but upgraded for the digital age. Here’s how they works:
- Upload digital media, like a Spotify or YouTube playlist, to a blank Sharetape online.
- Share the physical card with a friend or significant other.
- They can simply tap the Sharetape using an NFC-enabled phone (like these), scan the QR code, or enter the code from the back of the Sharetape online.
- The media will automatically start playing!
Sharetapes are the perfect way to celebrate Valentine’s Day. Share a collection of love songs, romantic movie clips or original songs with your significant other, or celebrate the single life with a weekend playlist for your friends!
Sharetapes are available for $2.49 each, or a pack of five for $9.99. Order soon to make sure you have them in time for Valentine’s Day!
Get your Sharetapes here!
We are excited to announce we will be participating at The Web Summit annual PITCH Competition in Dublin! On November 4 – 6, 2014, we’ll be joining 200 other startups for a three round competition. We can’t wait to share what we’ve been up to at Tactify and how we’re bringing the internet of marketing to everyone.
Due to the expansion of the Internet of Things, the mobile advertising marketing is exploding and increasing exponentially year by year. We created Tactify so businesses, small and large, can easily use the newest mobile technologies in their campaigns, such as beacons, NFC, QR codes and geofencing. In two minutes, you can create fully responsive mobile and in-app content for events, info points, price promotions, product information and contact profiles. Update and measure all from our centralized dashboard without a line of coding involved!
We’ve worked some amazing brands in the last year including Spotify, Pandora, Sony and the BBC, and helped advertising agency JWT create an interactive beacon campaign for the Melbourne Writer’s Festival.
If you’ll be at The Summit, be sure to stop by our booth and hear our pitch on stage. We’ll be at booth HIP312 in The Village on November 5th and ETP107 in Simmonscourt on November 6th.
You can also help us get to the semi-finals by tweeting @Tactify with #pitchvote between 9am – 5pm on November 4th and 5th (only tweets from Dublin count). The two startups with the most votes will get a spot in the semi-finals.
Hope to see you there!
The ability to use mobile in marketing campaigns brings heaps of opportunities to increase retail sales. At Tactify, we believe that independent stores should be able to have campaigns that are as innovative and impactful as multinational stores. No matter the size of your store or staff, there are a number of ways to increase sales and expand your brand.
First off, there are huge benefits to incorporating mobile into your marketing campaigns. Almost two-thirds of Americans own a smartphone – and 55 percent of consumers who use coupons on their smartphone end up spending more money in store or online than they originally anticipated. A new study showed that mobile plays an integral part in the shopping experience of millennial moms – with a third saying mobile played a part in the inspiration and research part of shopping, and half saying they turned to their phones in-store to communicate with friends and family about their purchasing decisions.
So how can you increase your retails sales with mobile? Here are a few options:
- Send push notifications using geofencing or beacon technologies to communicate with your customers based on their location.
- Use NFC stickers or QR codes around the store offering coupons and reward points.
- Reward customers who check in on social media and/or share their purchases with friends. Use NFC, QR and push notifications to make this even easier.
- For iPhone users, integrate coupons and rewards cards with Passbook. Customers can easily save and access these on their phones (without a separate app) and eventually this will link to ApplePay.
- Integrate your social media with coupons and rewards to redeem in-store or online.
- Stay on top of the latest technologies like ApplePay to give customers the easiest and fastest check-out experience.
With any marketing campaign, make sure to use analytics to constantly evaluate and optimize your campaigns. Test which tactics get the most engagement with your customers and result in the highest ROI.
Check out Tactify’s products and mobile marketing solutions here.
Tactify manages the printing of your cards and provides a design template including the NFC logo and a QR code for your interactive card.
Tactify Info Points instantly enable important points of interest to link digital content managed through the Tactify dashboard
We are happy to announce that Tactify is partnering with The Legacy Project in Chicago to create a new digitally interactive experience for visitors. The Legacy Walk is an outdoor museum showcasing LGBT contributions to history and runs along North Halsted Street. Visitors will now be able to supplement their experience on the Legacy Walk by accessing their entire database on their mobile devices by tapping over an NFC chip or scanning a QR code.
Legacy Project Co-Founder and Executive Director Victor Salvo (center) takes a photo-op break with Tactify Co-Founder Richard Dupé (right) and Tactify National Account Manager, Daniel Beatty.
Once implemented, the existing plaques will be supplemented with video, images and audio content, providing an even richer experience for visitors. Eventually, each plaque will be enabled with beacons, making it even easier to learn about the inspiring people who are celebrated throughout the Legacy Walk.
Full NFC and QR code implementation is expected in June 2015 – LGBT Pride Month – in advance of the dedication of Phase IV of the Legacy Walk next fall. Make sure to follow Tactify and The Legacy Project on Twitter for continuous updates. You can learn more about visiting The Legacy Project here.